Graphics Coordinator & Designer at H MART HQ
Designed and produced weekly promotional flyers, in-store signage, and point-of-purchase displays across 84 store locations nationwide.
Led cross-functional coordination between marketing, merchandising, and visual teams to develop compelling and consistent creative.
Adapted and interpreted national brand guidelines for regional markets to maintain a cohesive visual identity.
Communicated in Korean and English with 80+ store managers to align on local promotions and scheduling.
Managed UPC/item code systems, updating digital databases and images in coordination with SCM teams.
Streamlined logistics and distribution with vendors and suppliers to ensure timely delivery and execution.
Led social and digital content design, including WeChat landing pages and testing email marketing visuals.
Visual Assets:
Weekly flyers, promotional signage, and POP displays
Process documentation of production workflows
WeChat campaign visuals and email marketing designs
Supported the development of food hall menus and custom product designs.
Results & Impact:
Achieved seamless execution of weekly campaigns and flagship display rollouts.
Improved operational efficiency and branding consistency across all U.S. locations.
Client Collaborations: Netflix, Pulmuone, Nongshim, KakaoTalk, LINE, WeChat, and PB Brands
